U.K. Universities and Recruiters Scolded for Treating Foreign Students as Cash Cows.

In a scathing rebuke of university administrators in the U.K., British Council Chief Executive, Martin Davidson, accuses certain U.K. universities of treating foreign students as “cash cows”, admitted for their tuition dollars instead of their minds.  He characterizes their newfound appreciation of international students as an gimmick meant to patch up their budgets at a time of financial hardship.  Davidson’s criticism gets to the crux of an increasingly prevalent phenomenon among english-speaking universities the world over.

British Council CEO Martin Davidson is not at all pleased with the way U.K. universities are pursuing foreign students.

Can one really blame universities for adjusting their admissions policies to bring in more tuition revenue?  The British Council seems to think so.  Perhaps the element missing in the approach of these universities is a true commitment to diversity and international engagement.  That commitment would make a university’s efforts to attract international students more sincere and constructive.

For now, the number one priority for U.K. universities should be to mitigate the damage of this attack from the British Council.  The reverberations of this criticism might even extend into the admissions cycle.


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